…………In a brief, it’s expected that you provide a synopsis of your book, as well as highlight any important visual elements within it. Don’t be afraid to play around with this! For example, if your project involves an epiphany, a revelation, or solution to a mystery, a cryptic cover that features a clue could be a way to “wink” at readers who have read the book and now understand the hint. Similarly, if an object plays an important role in your story (think of the cut-glass bowl in F. Scott Fitzgerald’s short story ‘The Cut-Glass Bowl’, for example), you should let your designer know about it, as they can brainstorm cover ideas that involve this object.
This is an entertaining and creative exercise to do when facing writer’s block because you’ll see certain aspects of your story in a fresh way after trying to synthesize your plot from a visual perspective. Envisioning a potential book cover for your project is guaranteed to motivate you —
not to mention it’ll probably come in handy later!
“Procrastination is unprofessional and a heinous habit…. If you are not a self starter or you cannot find it in yourself to show up for work on your own and deliver on time you should not pursue a writing career.” ~~Dorothea Benton Frank
#3. Describe your reader avatar. In marketing lingo, a ‘reader avatar’ is your ideal, perfect reader. It’s a notion that every book marketer will remind you to consider as you narrow down possible target markets. For example, the perfect reader of Roald Dahl’s Matilda could be a bookish, moral, and playful child (just like the protagonist) or an English teacher, parent, or relative who encourages children to read and study hard for school. Once you’ve dreamt up your reader avatar, try experimenting with this “character” in a writing exercise! Narrate an ordinary day in their life, write a dialogue between your reader avatar and a friend, or try some poetry in the form of a dramatic monologue and see what their voice sounds like. Getting to know this avatar is a great chance to practice your characterization and dialogue skills, while also keeping them in mind for when the time comes to reach out to them!
“Stop procrastinating! Okay, serious answer: Remind yourself that your book isn’t going to write itself. It doesn’t do you any good to sit around dreaming up every single detail of your plot and all the action and every line of dialogue. You’ll forget most of what you dream up, anyway, unless you write it down, and if you’re going to write down notes, you might as well just write the damn story.” ~~ Olivia Hawker
#4. Write a review for a similar book.
If you really need to escape your project, you might even read another book in your genre and distill your thoughts in a review. You don’t have to publish it if you don’t want to, but do consider making it public since all writers appreciate getting a book review. Reading someone else’s work can be a uniquely revitalizing experience for a tired mind, and if their project is somewhat similar to yours, you might find yourself inspired to return to your work in progress. As for the writing part, it’s one of the best ways to support other writers and still train that word-generating part of your brain! Every piece of writing is an opportunity to structure your thinking with eloquence, so no writing effort ever goes to waste. No matter what you find yourself writing in your attempt to move past writer’s block, as long as you’re producing words, you’ll soon find your way through. Hopefully these four writing tasks can renew your excitement for crafting your book, while also inspiring you to think about its future marketing prospects. The key is to just keep going, one word at a time. Don’t lose hope!
Did you miss part 1?
My weekly BLOG features INTERVIEWS with best-selling AUTHORS! May: Joram Piatigorsky, June: Mike Maden writing for TOM CLANCY. July: Guest Blogger Desiree Villena, August: Carolyn Brown
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